Video on Autism like you have never sensed before

A British commercial made for the National Autistic Society, ambitiously tries to approximate the overwhelming world that people with Autism inhabit.

The video is made up of shots that become increasingly more surrealist and chaotic. With the video firstly focusing in on the sound of a dripping tap and quickly building into a wall of sound created by everyday objects and surroundings.

The boy in the spot is on the spectrum and was introduced to the filmmakers through the NAS. The footage of him was shot when he thought they were on break. "He was much more relaxed during this time, and we didn't want to overdirect him or make him feel unsettled by making him perform take after take,"

One of the creators adman Kit Dayaram noted that "It was important that we made an ad that creatively represented how many people feel, but not an ad that said this is exactly what it's like to have sensory sensitivity" you can read more on the creation of this ad at this link