When thinking about the content you need to create for your business it is important to really ask yourself:

• “What is this content going to be?”

• “What is the purpose of this piece of content?”

• “What do I want my customers to take away?”

To make it easy for you to decide what type of content you need to create, below is a Content Matrix.

This matrix will help you think about what type of content you want you need to create. When content planning, its always a usual tip to mix it up a bit.

1. Entertain: Creating competitions or events, games, or creating viral videos or advertising that engages

2. Educate: Creating ebooks, articles, how to guides, blogs, info graphics, webinars or learning videos

3. Inspire: Creating stories on social media, creating art whether that be photography, graphics design or having customer testimonials or endorsements,

4. Persuade: Sales pages on websites, technical reviews.